Garmentech Asia2005買(mǎi)家推廣全面啟動(dòng)
VNU國(guó)際傳媒集團(tuán)是世界頂級(jí)傳媒和最大展覽會(huì)主辦機(jī)構(gòu)之一,年?duì)I業(yè)額45億美元,是全球著名的服裝工業(yè)技術(shù)展BOBBIN WORLD的主辦機(jī)構(gòu)。旗下?lián)碛蠥PPAREL、EMB、IMPRESSIONS全球三大頂級(jí)服裝雜志,由于服裝產(chǎn)業(yè)從歐美到亞洲的大轉(zhuǎn)移,VNU決定自2005年起整合全球優(yōu)勢(shì)資源,在中國(guó)舉辦GARMENTECH Asia,續(xù)寫(xiě)美國(guó)BOBBIN新輝煌。"溝通"是VNU的核心理念,在這一導(dǎo)向下,還衍生了一系列新的營(yíng)銷(xiāo)模式與策略。獲得國(guó)際展覽協(xié)會(huì)UFI大獎(jiǎng)的"專業(yè)觀眾營(yíng)銷(xiāo)模式"就是一個(gè)極佳的范例。這一方法能使展商有效控制展會(huì)的成功。隨著VNU集團(tuán)的正式登陸中國(guó),這一模式已引進(jìn)到中國(guó)。自九月份始,VNU對(duì)GARMENTECH Asia--亞洲縫制與制衣技術(shù)展覽會(huì)的國(guó)際買(mǎi)家展開(kāi)全面推廣。
As the world class media and one of biggest exhibition organizers, the annual revenue of VNU is above 4.5 billion US dollars, and it’s the orgznier of BOBBIN WORLD, the world famous show on garment technology, three of the apparel and textile industry’s top magazine brands --APPAREL, EMB, and IMPRESSION--- all belong to VNU. Since most part of clothing industry is shifted from Europe and the Americas to Asia, for continuing the American legend—BOOBIN show, VNU is going to hold Garmentech Asia in China. With the motto of “Between People” and after the establishment of VNU Exhibitions Asia in China, VNU continues to closely match client's ambitions and convinced that the cooperation will gain strength.
在9月份于廣州舉行的一次大型活動(dòng)上,匯聚了廣東地區(qū)的近一千家服裝企業(yè),基本體現(xiàn)了廣東服裝的制造加工水平與品牌建設(shè)決心,VNU亞洲展覽集團(tuán)對(duì)到會(huì)企業(yè)的設(shè)備使用、技術(shù)改造、服裝材料的選取及采購(gòu)等需求信息進(jìn)行了細(xì)致、深入的調(diào)研。邀請(qǐng)各服裝工廠負(fù)責(zé)人參加于2005年6月29日—7月1日在廣州國(guó)際會(huì)議展覽中心舉辦的Garmentech Asia--亞洲縫制與制衣技術(shù)展覽會(huì),建議通過(guò)對(duì)設(shè)備的更新改造和新材料的選取應(yīng)用作為提升其品牌有效途徑,得到大多數(shù)服裝工廠負(fù)責(zé)人的積極響應(yīng)。
With almost one thousand garment companies, the big activity on clothing industry which was held in Sept, in Guangzhou embodies the manufacturing level and resolution of brand construction in Guangdong garment industry. With the better understanding on the equipment, technology and purchaing information of exhibitors, VNU Exhibitions Asia invite the leader from garment companies for Garmentch Asia which will be held in Guangzhou International Convention & Exhibitions Center on June 29-July 1, and it draws the great interest from them.
由VNU國(guó)際傳媒集團(tuán)和國(guó)際頂級(jí)服裝行業(yè)媒體--美國(guó)《服裝》雜志(APPAREL)聯(lián)合組織的國(guó)際服裝采購(gòu)商大會(huì)9月在上海舉行,該活動(dòng)包含會(huì)議、展覽和參觀等節(jié)目,匯聚四百多家中國(guó)知名服裝品牌企業(yè),共吸引了約1000家來(lái)自歐美的國(guó)際貿(mào)易商。國(guó)際市場(chǎng)、分銷(xiāo)、金融、物流領(lǐng)域權(quán)威專家就如何在中國(guó)采購(gòu)等議題做了精彩演講。中國(guó)服裝協(xié)會(huì)、廣州市服裝協(xié)會(huì)、歐美美服裝行業(yè)--市場(chǎng)、金融、物流與采購(gòu)領(lǐng)域多位專家參與了會(huì)議。
Apparel’s China Symposium & Sourcing Fair which be organized by VNU and Apparel magazine was held in Sept. in Shanghai, including conference, exhibition and visit etc., with more than 400 exhibitiors both from home and abroad, it drawed about 1000 international traders worldwide. The experters from international market field, distribution and logistics industry gave a wonderful speech. And the experters from China Garment Association, Guangzhou Garment Association, Europe and America were also participanted.
VNU亞洲展覽集團(tuán)向到會(huì)的國(guó)際買(mǎi)家和國(guó)內(nèi)服裝企業(yè)負(fù)責(zé)人發(fā)布了Garmentech Asia展會(huì)消息,并邀請(qǐng)他們到亞洲縫制與制衣技術(shù)展覽會(huì)采購(gòu),美國(guó)《服裝》雜志主編,蘇珊布萊克女士表示,她本人和美國(guó)采購(gòu)商的觀點(diǎn)一致---中國(guó)對(duì)美出口將進(jìn)一步增長(zhǎng),服裝機(jī)械、面料紗線領(lǐng)域商機(jī)無(wú)限,中美貿(mào)易前景光明,2005年美國(guó)《服裝》雜志將加大對(duì)Garmentech Asia的支持力度,邀請(qǐng)更多的美國(guó)買(mǎi)家來(lái)到中國(guó)采購(gòu),還將參與在展覽會(huì)期間舉辦的“中國(guó)對(duì)美出口實(shí)戰(zhàn)論壇”、“全球縫制技術(shù)研發(fā)峰會(huì)”等高規(guī)格國(guó)際會(huì)議。
During the Apparel’s China Symposium & Sourcing Fair, VNU Exhibitions Asia has released the information of Garmentech Asia to the international buyers and the leaders from local clothing companies, and invited them to attend the Garmentech Asia. The publisher of APPAREL, Ms. Susan Black is agreed with the American buyers, with huge potential business opportunity on sewing machine, fabrics and yarns in China, the volume of export trade towards USA will be increased further. In 2005, Apparel magazine will give stronger support to Garmentech Asia, invite more American buyers to China, and organize the high level international conference to be held in conjunction with the show.
同在9月, VNU亞洲展覽集團(tuán)在上海舉辦國(guó)際買(mǎi)家推介活動(dòng),向近萬(wàn)名采購(gòu)商發(fā)出邀請(qǐng)信,組織國(guó)際采購(gòu)商明年六月到會(huì)采購(gòu),其中波蘭SEMACO公司,英國(guó)PATEL TRADING CO,德國(guó)MAIER ,STROBEL,Geminy Sewing Machines co.Ltd,韓國(guó)SILVER STAR、SERVER ,SANG WON PRECISION CO美國(guó)HOFFMAN,LAL NAGPAL ,突尼斯M.A.C.1土耳其DEMIRBILEK MAKINA等約200家國(guó)際專業(yè)貿(mào)易公司表示將加入Garmentech